Tuesday, 9 March 2010

London born, London Bred, until I die and then I'm dead...



Continuing our lecture series, we had a great lecture today from graphic designer Morag Myerscough. Morag

set up her own cross disciplinary design practice, Studio Myerscough, in 1993, and over the last thirteen years she has worked with some of the most respected, design-led companies in the UK. These include The Barbican Centre, Derwent Valley (Tea Building Signage) the Design Council, Formula 1 2006 exhibition and many many more.

The integration of design and its environment is central to Morag's approach. When working on a brief Morag becomes totally engrossed in the subject, she knows everything about it, and this helps in her understanding of how to tackle the problem and come out with a fantastic solution. Morag does not have any limitations to her designs, if she has an idea in her head, she will find a way to do it! I love her approach to her work, the attention to detail and the passion she has for it...this definitely shows as she has a studio and gallery in her house! now thats dedication! Morag takes quite a different approach to many other "graphic designers" and works a lot with 3-D models to see exactly how the exhibition space is going to look, whilst always making the exhibitions as sustainable and recyclable as possible, considering the choice of materials and how they can be re-used in the future.

Morag was very honest about her career to date which was good to hear, sometimes collaborations are not always successful and it can be best to part ways, however....working with the right team and collaborating with all kinds of different people allows you to spark ideas off each other....you don't have to be able to do everything yourself!

One of my favorite pieces from her collection of work was the London poster pictured above. Morag has an incredible body of diverse, vibrant work, some of which is pictured below...







As always it was the typographic work that I really liked, and Morag showed how this can be taken into exhibtion spaces and almost beaome a piece of art in itself. She told us how she find's inspiration everywhere and loves consuming and observing things.

I think this shows how design does become a part of your life, and not just a job!



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