"Make the idea clear and simple, but the design surprising and beautiful." Rafael Esquer
Whilst looking through one of my design books for inspiration for my new brief I came across this quote which I think is perfect for design - the idea should be simple and easy for the viewer to understand but it should also be beautiful and attract peoples attention. I totally agree with this because sometimes I look at a great design and think "thats such a simple idea, why didn't I think of that!?" and because it is so beautifully executed it turns a simple idea into something great to look at visually. I think sometimes I try to over complicate my ideas because I think that if they are simple they aren't as good an idea, but the whole basis of a design is to get the viewer to understand straight away - it could be a billboard they are walking past and just glance at so the message needs to reach them straight away - and also make it pleasing to the eye, something I shall try to achieve with my next brief...
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