Came across these posters the other day for the new THINK! drug driving campaign. I have seen the adverts on television but I think these posters are great with the delicate type at the bottom becoming part of the image. Thought has gone into where the ads are placed to get maximum attention such as the back of the bus so the eye is looking at you. As I am looking into awareness campaigns and 'shock' advertising and marketing for my dissertation I was immediately drawn to this image, it is not a shocking image, it just shows you the truth.
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