Monday, 10 May 2010

SEA - Bryan Edmonson






SEA is an award winning brand design consultancy, founded in 1997 by Bryan Edmunson and John Simpson. There produce a wide range of diverse design work across my disciplines, from brand identity to brand art direction to packaging and interactive design. They host an impressive client list from big brand companies such as Jamie Oliver and GF Smith down to small individual fashion labels.

Their moto is simple, they just EXECUTE A SIMPLE IDEA VERY WELL.

Bryan showed us a very impressive range of the agencies work. I in particular loved the work for GF Smith and Grafik. as Bryan said the ideas are relatively simple but they execute them to the highest possible standard, working with top photographers, leaving no detail forgotten. using the ink to show the quality of the paper, and the vibrancy when you print on it - something quite simple but executed to the highest standard possible. Their Grafik editorial covers were particularly impressive, simple changing the colour used for the screen print each time to create 15,000 totally unique covers.

I had not previously heard of ‘SEA’ but they are definitely a company I will be keeping track of in the future to keep up-to-date with their current work. Their print based work is was what particularly caught my attention as it is of such a high standard. Bryan gave a very informative, detailed lecture showing some very impressive, inspirational work.


Overall, a really enjoyable lecture that made me want to produce great work like theirs!


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