As my personal project over christmas and the past couple of weeks, I chose the H.G.Wells cover design. After working on two quite open, experimental briefs already this term I wanted to work on a brief where there was a final outcome set out at the beginning so I had a direct idea of what it was I had to produce. I chose to work on another competition brief as I find it difficult to write my own briefs or work on something really personal to me so thought this would be a good brief to get stuck in to to work more with typography and layout.
The main aim of the brief was to create a 'stunning and contemporary cover look' for a set of H.G.Wells novels. Known mostly for his science fiction novels I needed to brand these as a series of social novels, something different for H.G.Wells - I needed to attract the young target audiences attention, create a contemporary feel and surprise the reader that it is H.G.Wells.
To me a contemporary design is a simple design and it immediately sparks to me a clean white background. This is what my design concept is based on. I knew from the start of the brief that I wanted to avoid using photography as I have used that in my previous two briefs so wanted to steer in a different direction - this was also because a lot of cover designs, particularly H.G.Wells use photography or predominant imagery so I wanted to go for a very different cover look.
The three covers I chose were Kipps, Ann veronica & Love & Mr Lewisham - mentioned in the brief are the key topics touched upon in these novels; feminism, consumerism/materialism and love - it is these elements that I have based my designs around. I chose these three novels as they each cover a different social topic, and I wanted to show how they could all link together as a set.
My design concept is a clean simple basis. Limiting the colour palette to white with one accent colour, helps to give the contemporary feel and establish the covers as a set. I have created a pattern design for each novel based on the topic covered - the pattern is used as a subtle background feature on each cover and would be printed using spot uv in industry - white on white so the pattern would catch the light, but not be too overpowering. I wanted to keep some elements of a traditional novel, so chose to use a book jacket - I wanted this to play a part in the design so I have used all elements of the jacket, mirroring the pattern design and accent colour on the jacket inside.
My whole basis was about being contemporary and creating something different - again I have used the novel's blurb in a more interesting way, choosing the key element within the pick out as the back cover information:
Kipps - 'rise to riches'
Ann Veronica - 'work, love, live'
Love and Mr Lewisham - 'curiosity, flirtation, conflict.'
The full blurb is written on the jacket inside, but hopefully the snippet of information of the back cover will intrigue people and make them want to read more.
I have tried to take into consideration all elements of the cover design and I feel I have created a contemporary cover look - something different to other novels. I have created a logo/icon to represent the title of each novel.
Below are photographs of the cover mock-ups and my assessment development boards:
The pattern design is quite difficult to see as it is a background feature - the printing process used would really enhance this and make more of a feature of it.